It is interesting to know that Google has pioneered Internet
Advertising across the globe and its empire primarily gets to innovate and
expand because of its thriving advertising business. The advertisements (ads in
short) started in print medium long back and after evolution through different
formats has moved into television domain. With the dawn of Internet followed by
search and social media revolution, it made absolute sense to present the ads
through this medium as well.
With the access to Internet changing from Desktops / Laptops to
Mobile devices - smartphones and tablets - the need to shift the ads to this
new form-factor of devices has become inevitable. The challenge in placing ads
in mobile devices is the size of the device screens. With so little real-estate
space on-screen to show the main content, there would be little left to display
ads.
There are quite a few opportunities to tag along ads under 'Mobile'
advertising:
- Ads along with web content (news sites like Times Of India)
- Ads interspersed along with the content (like in Facebook)
- Ads in fixed position - typically bottom - in any mobile application including games and education content
- Ads along with multimedia content (like in Youtube)
- Classifieds Applications (like sulekha or yellowpages)
- Deals Applications (Dealchaat)
- Video Ads (what facebook plans to launch shortly)
- Ads sent as direct sms messages or embedded into free sms messages
- Location-based Ads
With more content being consumed on the mobile devices now,
certainly there would be more scope for ads placement in the context of various
mobile applications in future.
The Ad ecosystem typically consists of Advertisers (like HUL and
MakeMyTrip) and Publishers (like Times Of India and Rediff) with Ad-Networks
(AdMob from Google, InMobi) to bridge them. From the functionality perspective,
not much has changed in the Internet ad-world for the last few years; but,
there is significant improvement in the business models, reach or coverage and
analytics on the ads showcased to provide performance reports.
With convergence of traditional media (print, television and radio),
communications (telecom networks) and Internet, the scope for more ad-business
in Mobile domain is only bound to increase in future.
I might buy more Noodles or Panneer in a neighbouring outlet soon, influenced by the contextual Ads on my Mobile :-)
Hi Vijay,
ReplyDeleteAgree with the concluding para :-) This is also the reason mobile advertising is still at the curve of the hockey stick and is bound to only shoot up (both in terms of reach and revenue).
From the publishers point of view, there is more information for me to make a mobile ad more relevant to the user compared to print, TV or even web media.
From the consumers point of view, I am more likely to be influenced by an ad not only because of its relevance, but also because I can "act on it" right away. This immediacy (if there exists such a term) that a mobile ad affords is the single biggest advantage it has, and in my opinion, is the single largest driving factor.
so informative post,Thanks for sharing with us
ReplyDeleteonline car Booking
Thanks for your Great Informative post about Mobile Advertising,
ReplyDeleteBook a Taxi
You speak the truth, as usual Ryan! How liberating is it to delete 3000 posts and start again! That would be so fun
ReplyDeleteSandhi Sudha Plus | Sandhi Sudha | Slim Pro | Hair Building Fiber | Step Up Height Increaser | Body Buildo | Hot Shapers
This comment has been removed by the author.
ReplyDeleteInternet has almost finished the print media and so the online marketing is emerging instead of offline marketing.
ReplyDeleteSEO Company Gurgaon
Check this also
ReplyDeleteOyeDekh.com is a classifieds website for India and Single platform for buy, sell, rent, exchange and donate
I really impressed the post. thnx for sharing
ReplyDeleteOnline Shopping Gifts
Great site for these post and i am seeing the most of contents have useful for my Carrier.Thanks to such a useful information.Any information are commands like to share him.
ReplyDeleteccna training in chennai saidapet
This blog is having the general information. Got a creative work and this is very different one.We have to develop our creativity mind.This blog helps for this. Thank you for this blog. This is very interesting and useful.
ReplyDeletedigital marketing company in chennai
seo company in chennai
even nice thing you had posted it will be much helpful by updating with the latest posts and trending challenges which are going to be evolved in the challenges.
ReplyDeleteBack to original