When I was a kid, flowers (roses) were typically given to a teacher
during teacher's day. Gifting flowers
during any other events or occasions was unknown in those days. Perhaps
we got influenced by the west, the trend of gifting flowers has become
commonplace in India. Flowers are generally gifted as a token of love,
appreciation, admiration, warmth or best wishes.
In the pre-internet era, there were physical flower shops, primarily
in cities, which can quickly create a bouquet and handover to the customers at
the shop. With telecom
revolution, floral merchants have started taking the orders over the phone.
With advancements in Internet, the floral business has come online.
Roses, Tulips, Carnations and Lilies are ordered online from
different corners of India to be sent to their near and dear ones. There is no
dearth of occasions in India in terms of festivals - Diwali, Dasara and
Christmas form the prominent seasons for flowers according to my friends in
this business. Corporates would always have flowers ordered during visits of
guests and that is not very rare. People have adopted to sending flowers during
the moments of joy and sorrow.
Are the flowers best left on the plants as a part of the nature or
they should be nipped and made into bouquets in the living rooms, halls or
corporate enclosures? That's a subjective question better left to an
individual.
There are supposed to be about 30 million non-resident Indians
across the globe. With most of them having roots in India, sending flowers to
near and dear ones in India during important occasions must be emotionally
satisfying for them. I have no doubts that these desis
would be admiring technology for this invaluable service.
Just like any other e-commerce business, the request is initiated
online, but the order fulfillment needs extensive network across the country
for delivery. Most of the online floral businesses seems to deliver flowers
across 1000+ locations across India. Some of these websites are mentioned
below:
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Flowers are also used for Puja, decoration during events like
wedding and for wearing in the hair by women. For Puja, people invariably
prefer flowers from their garden. For decoration during the events, the flowers
are still obtained from local markets. Interesting, the flowers like jasmine
adorned in hair in some parts of India are not sold online yet. Any takers for
this niche domain? :-)
