Personal care products are hot favorite with women and especially
young women across the globe. A site like http://urbantouch.com
must be tempting to resist for these ladies. Guess that hair, skin and body
care has become a matter of routine rather than a luxury.
As in any other e-commerce case, these items can be ordered from
even tier-2 or tier-3 cities in India. One can browse by price or brand in this
site and the number of brands available is amazing ! I guess the discounts
offered by sites like these cannot be offered in the physical retail outlet.
The reason is the economics of procurement, storage and display of the goods.
There is nothing like 'getting a feel' for these products by going
to the physical shop. One just needs to be aware of the brand either directly
or through a reference, to make a purchase online. I wonder how many people
would see these items (if it is lipsticks or nail polish, even try) in the
retail outlets and buy them online for a better price. Nothing wrong, as it's
the hard earned money that is being spent. Who's at loss - brand owner,
distributor or physical retailer? Not hard to guess :-)