E-Commerce India - All School Stuff

School was fun (or so everyone realizes after completing school) ! At the beginning of the year, before going to school, buying all the things necessary was even more fun. We used to go to the shop, check-out only necessary items and buy a few among them which are mandatory. The stuff we buy, we used to keep them for years - like school bag, lunch box and water bottle. Father gets all the stationery either from office or from shop. Sports and games are played in school as well as in the colony in evenings and holidays. Toys are for toddlers but playing is all outside with other kids. Running around, inventing games, learning about relationships, shouting, negotiations, supporting under-dogs, team playing, was all part of playing with the kids around. I believe that is the genesis of leadership from that generation. Art and craft is typically restricted to Socially Useful and Productive Work (SUPW) class in the school.

Cut to 2012, kids love to have personalized gadgets, which can allow them to play a new game everyday. The Gen Y are born with Computers, Internet and iPhones around. The accessories required while going to a school have increased by leaps and bounds. This demand has obviously led to myriad suppliers of different items meant for school - books, art, craft, stationery, sports, furniture, gifts and toys. Some of those items are required at home, while others are required at parties and play. Add the dimension of brands to these items, and you would have a jungle of all the school stuff !

Online world is supporting purchase of all this school stuff. One such site I came across is http://www.allschoolstuff.com. I can buy even pencils, adhesives and erasers here ! But what annoyed me in some of the sections was the 'sold out' words splashed across certain items. If Nataraj pencils are sold out (I am sure he meant at that price), I would probably not visit him in the near future, until urgency demands otherwise.

The site seems to offer almost all the kids stuff for purchase with typical e-commerce capabilities - different payment mechanisms including CoD, easy returns, customer support numbers and loads of promotions.

I guess if parents start ordering online, kids would get an impression that it is easy to GET things online ! That's a challenge brought with the convenience of e-commerce :-)