Saturday, April 7, 2012

An easy fix for house repairs and maintenance


A leaking bathroom, fan suddenly not working, a wet ceiling because of leakage in upper floor, beading coming out from cup-boards - these are common situations across the country in any house at some point in time. The frequency of occurrence and gravity of the situation could be different in each case. People living in gated communities - primarily Apartments & Villas - would not have much of a problem as they would have in-house maintenance folks. What about individual houses? Where would they find the skilled workforce to undertake the repairs?

That necessity or need has led to the startup EasyFix. They offer repair and maintenance services related to electrical, plumbing and carpentry works. The company manages professional workforce and caters to the said services in the areas of Delhi and around. One can register their problem through a simple form online at http://easyfix.in or call a number mentioned in that site. A simple application of technology, the core competency resides in managing the skilled workforce. Leading this domain into an organized sector, the emphasis is on providing good quality of service. There is no dearth of services in India where quality is a concern.

Though the company has started last year, it is interesting to note that they have not relied much on social media. Are they targeting a segment who does not use social media sites? Or is it because they are providing services only in Delhi and around, they see no rationale in utilizing social media services?

The charges seems to be reasonable and the service would undoubtedly benefit the end customer. Will this model work in tier-3 and tier-4 cities? The problems remain the same, but the pricing model might have to be different. It should be interesting to watch-out how this company expands to other cities in India.

It must be encouraging for women to learn that EasyFix is the brain-child of a Women Entrepreneur.

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