E-Commerce India - Window Shopping

Shopping (apart from daily needs like veggies and groceries) typically constitutes of buying clothes, shoes, bags or any lifestyle products (Mobiles, watches, sunglasses or cameras). One would not buy these items on regular basis. Buying them once in a while in physical retail shops - traditionally at malls, shopping centers, commercial streets - provides 'retail therapy'. With lack of many places for outing - especially in tier-3 cities in India - shopping provides a great outing opportunity for entire family.

Will I get various brands of above products in tier-3 cities? Even in tier-1 or tier-2, would I want to venture out in chaotic traffic and reach the destination in irritated mood for shopping? Would it not be a pleasure to browse through various brands at the click-of-a-button, relaxing in living room sofa? http://yebhi.com offers all these products with a wonderful store-front interface online. The selection of items based on different criteria (category, size, color or price) is very intuitive. Navigation is top-menu based with drop-downs on mouse-over. The 'About' section on items we select at the bottom of a page is very thoughtful. The header part has all the useful items - company branding, contact details, cash on delivery, free shipping and 30 days money back guarantee (I wonder how this features is being used / abused in India).

If I belong to old school, would I bet on buying a bag or a shirt without feeling the texture of it? How can I be sure about the size of my trousers or shoes? As it is all about brands, trying it once or twice will probably allow me to settle with a suitable brand and size.

In the internet age, the meaning of 'Window Shopping' is getting altered - using a 'Windows' based computer and browsing through online shops like http://yebhi.com :-)

E-Commerce India - Sunglasses, Eyeglasses & Contact Lens online

Can you identify the segment to which all these brands belong to? If you are not a fan of sunglasses or not wearing one, it is unlikely that you could have guessed it right. They are the brands of sunglasses (and even eyeglasses?) offered at http://gkboptical.com for online buying. There are about 5000 products on offer through their site and 40+ designer brands of glasses.

I went for eye-checkup long back and was recommended eye-glasses for rectification of minor defect. I had to try out almost 100 frames in the shop to determine the right fit for me. My long & thick nose was not co-operative with many frame bridges. I was finally given a customized one :-)

From this site, I can chose the frame size, shape, brand, material, frame type and also colors. Each and every sunglass on the website has a model number. Looks like I get good deals on the site too. So, I could try out glasses in the brick-and-mortar shops, come back and place an order online for a better price. That might sound a little cheap, but is that not the reason why companies like these have both offline and online presence? :-)