E-Commerce India - Sunglasses, Eyeglasses & Contact Lens online

Can you identify the segment to which all these brands belong to? If you are not a fan of sunglasses or not wearing one, it is unlikely that you could have guessed it right. They are the brands of sunglasses (and even eyeglasses?) offered at http://gkboptical.com for online buying. There are about 5000 products on offer through their site and 40+ designer brands of glasses.

I went for eye-checkup long back and was recommended eye-glasses for rectification of minor defect. I had to try out almost 100 frames in the shop to determine the right fit for me. My long & thick nose was not co-operative with many frame bridges. I was finally given a customized one :-)

From this site, I can chose the frame size, shape, brand, material, frame type and also colors. Each and every sunglass on the website has a model number. Looks like I get good deals on the site too. So, I could try out glasses in the brick-and-mortar shops, come back and place an order online for a better price. That might sound a little cheap, but is that not the reason why companies like these have both offline and online presence? :-)