Thursday, March 8, 2012

E-Commerce India - Infibeam Books


There are various options to buy books online in India. One popular books e-commerce site is http://infibeam.com. This is one of the pioneers in books e-commerce domain, headquartered in Ahmedabad. I can browse books (and many other items as well) by category, add to shopping cart and make payment for order fulfillment.

I found these three aspects interesting in Infibeam, not noticed in many other sites.

  1. There is an explicit link to 'Indian Authors', which gives me easy access to books by each of the Indian Authors. I wonder how could this simple but effective lead be missed by many other sites.
  2. For some of the books, the delivery is available in multiple countries ! Here is one such listing for a book - "This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa."
  3. There is a link called 'new & used', which leads to a list of vendors who can deliver this particular book, which is new or used (as the name says). Obviously, Infibeam has business tie-ups outside India and works like a 'marketplace' as well.

Differentiation in product / service is essential in this growing e-commerce Indian market.

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