Mobile, DTH and data-card recharge online sites are mushrooming. http://mobiqwik.com and http://rechargeseva.com are two more such
sites operating in Indian domain. Telecom operators have commoditized pre-paid
recharge business through authorized agents in kirana stores across nook and
corner of India. This helps them with mobile SIM card and Internet data-card business.
What happens to all these agents when the recharge business turns online?
It is estimated that there are about 100 million Internet users
(includes those who access Internet from cyber cafes) in India. The number of
people who have credit / debit cards are only a subset of that. Within that
group, people willing to buy online would be a minor share. It seems that the
count of people who made online transactions till now are about 10 million. If
the number of mobile pre-paid users is 800 million, it is still a long way to
attract all these people to recharge pre-paid services online. No worries about
the authorized kirana store agents round the street corner :-)
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